So very close!! The Boxoffice take for the weekend is in and Avatar still isn’t the #1 Worldwide seat filler of all time.

Avatar has far exceeded the boxoffice results that I had anticipated. All along I thought the movie was going to be as ground breaking as the rumours implied, but I honestly didn’t see it killing at the boxoffice this much.

And the excuse that it doesn’t deserve it considering the rise in prices, and the additional income brought on by the premium you pay to see it in 3D? I don’t think that takes anything at all away from the achievement.

The 3D added to the appeal of the movie to showcase the technology in a medium in which it truly shines. So that appeal earned it some extra money? Isn’t that what all films do? The appeal of a film makes you go when its not Cheap Tuesdays, and the appeal of the film makes you see it before its a cheap rental at the corner Blockbuster. The 3D made you go see it and the extra 25% premium some paid to see this would still put this film ahead of the previous #2 Worldwide (Lord of the Rings: Return of the King) assuming everyone paid for 3D.

Yes, those numbers are to be considered, but I think that it is the appeal that makes the difference. The only thing I am wondering (if anyone knows how to calculate it) is market value. How is the change of the value of a dollar impact this?

In other boxoffice news, Alvin And the Chipmunks the Squeakquel is sitting at $364m worldwide right now, which squeaks it just past Sherlock Holmes at $363m. Alvin is beating Sherlock. Go figure.

Via